It’s like a pinch of the real world inside anime!
Even if you haven't watched The Devil is a Part-Timer yet, when you saw the cover image of this post, you could guess the company that Maou works for, amiright?
You know it's not the same, but you instantly got the message behind it, didn't you?
And on a second look, you also recognized the drinks he offers to his customers!
In Anime, fake brands avoid trademark issues with their real-life counterparts and provide free advertisement while adding subtle fun jokes simultaneously!
Let’s check out these anime brands and compare them with real-life ones!
Let's start with the famous red and yellow fast-food chain! McDonald’s is represented in several anime, often with minor changes, such as replacing the letter M with a W. But there are some creative brand names, too, like this pun in Mob Psycho 100!
Some more flirty anime boys and girls like to tease their friends and love interests with the Pocky game! Or should I say Rocky game? Or Pokee game?
If you need electronics that will last, you know you can count on these brands! I’m talking about Pony, Somy, Ranosanic, and many others your favorite anime characters rely on!
For instance, having a proper camera is key to taking the best photos (or to entrap ghosts, maybe?). In the real world, we can count on brands such as Canon. But Kou Yagami from New Game! uses a good replacement!
In Japan, Animate is a chain store that sells all kinds of anime merch, and it looks like otakus from anime have a place to spend their money too!
Even if you live outside Japan and anime stores are rare, you can still get anime merch easily! I send you anime boxes with fantastic items every month when you subscribe to The Otaku Box! 😁
Finally, the place where you can find most of the other fake brands from anime: a Convenience Store, a.k.a., Konbini! There are thousands of them across Japan, and the same goes for anime!
I confess that, in a way, my inner child sometimes feels happy to consume the same brand as my favorite characters!
Are you the kind of person who pays attention to that kind of detail too? What brands have you spotted in anime and manga that I didn’t mention in this post?
You are welcome to join my Otaku Community and share the fake brands I missed and all other secrets you’ve found in your favorite anime and manga! It is open to everyone who loves anime!